Products vs. Results
Consumer products are mass produced, packaged and sold in boxes.
Web design definitely shouldn’t be sold as a product in a box, but in many cases it is. Many clients think “I need a website,” or “I need some design work,” but really what they are seeking is a specific result. A creative “product” is only as good as the result it produces. If the prospective results are determined early in the process the website or design will actually work when the project is completed.
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